Experience

Senior Director Brand & Creative, Qualys (Jan 2022 – Present)

• Working closely with the CMO to quickly scale brand and creative disciplines from zero via agency and in-house talent across new cross-functional marketing and sales teams through digital, ads, web, video, social, events, and collateral. Defining and evolving the current brand while driving a research-driven repositioning project to further differentiate the cloud-first cybersecurity pioneer.

Creative Director, Oracle (Jan 2018 – Feb 2020)

• Provided creative and design direction for the entire portfolio of Oracle’s products, services, campaigns, and marquee events targeting 20+ industries and 10+ specific audiences within each

• Directly managed onsite and remote teams of 14 design and photography directors, designers, photographers, photo editors, illustrators and production designers.

• Orchestrated the development, rollout and adoption of fully branded collateral, presentation, photography, and icon systems used by 136K+ employees globally, updated and expanded on an annual cycle for relevance

• Drove the creation of Oracle Sans, a new custom typeface optimized for global deployment across all platforms, in partnership with Dalton Maag.

• Grew photography department to handle photo assignments across the globe and provide retouched, unified stock collections targeted to 60+ specialties (a 300% increase in available images) and an annual budget of $1M

• Partnered with a global network of agencies and creative teams to guide and produce messaging and visual systems for events, product and solution campaigns

• Key presenter at international brand summits reaching 50-100 participants each across Brazil, China, England, India, Japan, Mexico, Singapore, United Arab Emirates, United States from regional marketing teams and partner agencies.

• Helped transform internal creative processes to embrace a digital-first methodology and roll out supporting platforms to work smarter and faster within all phases of multiple, concurrent initiatives.

• Modularized approach to branding guidelines to allow for greater flexibility, faster evolution and easier adoption

• Optimized creative approaches to improve and streamline executive presentations, resulting in faster approvals and global rollouts of new brand systems.

• Helped craft Oracle’s first-ever corporate mission statement, giving employees a holistic purpose to rally behind.

• Oracle’s brand value and ranking increased by $9B and 4 positions since 2010, to $26.3B and the 18th most valuable brand in the world according to Interbrand’s Best Global Brands.

Associate Creative Director, Oracle (Aug 2014 – Dec 2017)

• Key member of the design leadership team providing brand systems and extensions across global territories.

• Direct internal and external teams of creatives in the development and execution of design programs, product and service identity systems, collateral, events, magazines, branded merchandise collections, and specialty campaigns.

• Helped elevate and transform organization from a graphic service team into a sought-after internal agency providing strategic brand and design solutions and guidance

• Drove a global unification and simplification in product and solution identities and sub-brands, reestablishing a branded house vs. a house of brands, providing

• Evolved role of photography team to expand live services and corporate photo libraries, centralizing volume pricing and negotiations with suppliers driving savings of up to 60%.

• Helped establish a global agency partner network to aid onboarding, provide core creative resources and guidance, improve communications and deliver higher-quality results across the board. With 75 onboarded agencies providing centralized rates and services, the network delivered a savings of $30M (15%) annually to the business.

Senior Design Director, Oracle (Sep 2011 – Jul 2014)

• Provided design direction and management across corporate identity, global product and service campaigns, merchandise and events.

Senior Design Director, Oracle (Jun 2010 – Aug 2011)

• Managed the brand logo architecture for 500+ Oracle and Java products, services, industries, and events Redwood Shores, CA

Creative Director, Crescent Jewelers (Jun 2005 – Sep 2006)

• Served as creative lead on all branding initiatives, including a global rebranding initiative to transition the 70-year old company from its position as a lower-tier value jeweler to an affordable modern luxury retailer. These played out across seasonal window campaigns, catalogs, brochures, mailers, interior and exterior signage, web, packaging and radio.

• Built creative department from scratch—from equipment and floorplans to budgets, staff, production processes and cross-departmental initiatives.

• Recruited and maintained an integrated and collaborative creative team, including designers for print and web, copywriters and production managers.

• Helped drive month-over-month new customer growth averaging 20% in new target market.

Art Director, Maximum PC Magazine (Jun 2001 – Nov 2001)

• Directed a team of 2 designers in the monthly production of this mass market consumer magazine.

• Booked photographers, illustrators, designers and other production staff on a regular basis.

• Reduced design operating expenditures by 82% without sacrificing existing quality standards.

Art Director, olcDesign nyc (Oct 1994 – Nov 2000)

• Involved with design solutions for every client from concept to execution; assembled and managed teams of in-house and freelance talent. Directed the training and development of new designers and staff members.

• Directed the monthly production and design of rhythm Magazine, a four-color periodical following the music industry. Handled all additional collateral, including direct mail and booth design for trade shows.

Instructor, Academy of Art University (Sep 2006 – Present)

• Lead classes in graduate and undergraduate programs, both onsite and online. Topics range from advanced print design classes focused on publications and multi-use campaign materials to specialized typography concepts and skills.

Freelance Design & Creative Direction (1994 – Present)

• Created logos, branding strategies, marketing collateral and web sites for clients such as NASDAQ, Bay To Breakers, Square2 Design, Philippe Becker Design, Volvo, Barnes & Noble Booksellers, BMG/Blue Note, MelCel/Earthquake, Business 2.0 Magazine, Revolution Magazine, Imagine Media, FLOAT nyc and The School for Film & Television.