Branded self- and full-service collateral system.
As part of the 3-year cycled we’d established for refreshing the collateral system used across the company, we wanted to take advantage of the new photography system to allow every marketer and communicator across the company to create more sophisticated pieces with the tools they were already familiar with.
This meant that not only were we going to tackle a new visual impression tailored to move the brand forward, but also put a great deal of energy into refining the user experience so the templates were even more powerful and easy to work with. The easier something is to use, the easier it is to adopt!
The global rollout included 9 self-service and 16 full-service templates with clear information hierarchies, consistent grids and a great deal of flexibility. Headlines and sub heads featured increased point sizes to encourage brevity while improving visual impact.
Created in partnership with Pivot Design.