Cloud applications unified brand system.
With cross-selling of different cloud application pillars a primary strategic advantage, our team was tasked with creating a unified brand system that was related to the recent corporate rebrand, but was flexible enough to reach varied audiences with unique needs within each.
Customer experience, human resources, finance, and supply chain all needed ways to go to market differently, but also needed to ensure that when our customers were engaging with the different lines of business, they were experiencing the promise of an integrated technology platform.
Creative Intent
Our customers are creating the world of tomorrow, today. Our technology enables new connections to be made, complex processes to become simple, and potential to finally become reality.
This look and feel brings the customer experience landscape to life and positions Oracle SaaS as a key enabler of customer success. Transparent overlays representing seamless integration and diagonal key lines of meaningful data blend into a virtual field of innovation. It’s here that our photography, iconography, and line work illustrate significant moments of transformation for our customers.
