Brand system for the developer audience.

 

In order to reboot connections between Oracle and their crucial developer audience, we dove into interviews, research and competitive audits and came back with some key insights that informed both the graphic language and messaging approach. This was built into a structured but flexible system of components that were extended and applied across all media and touchpoints. Everything from the flagship CodeOne event in San Francisco, to 20+ regional events, award programs and online campaigns flexed the bold new brand system.

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Starting on the right foot…

The team dug into key research and surfaced compelling insights to inform development of the tone of voice and visual systems.

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Behind the scenes

It’s always fun to see how something was made. The team put together a timelapse of the visual system development.

 
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